Hawaiian Airlines is a domestic and international airline that is known for their hospitality and an invigorating cultured embrace. Its colorful and warm branding sets them apart from its competitors. Their audience includes families, vacationers, locals, and solo travelers looking for an established and consistent domestic airline carrier.
To reimagine the brands invigorating and welcoming mission, the Pulani logo was refined to pay homage to the brand heritage. The Pulani logo was elevated to a simplified silhouette to create versatility, regardless of application. Recoleta was selected because of its modern and vintage quirks that enhances the rebrand. The use of bold colors and playful illustrations are drawn from the vibrant colors and shapes of Hawaii’s lush native flora.