Squirrel Fuel makes organic snack bars for kids, created entirely from fruits, nuts, and seeds. The company seeks to stand out among health-focused snack brands by conveying a joyful sense of play and wholesomeness.

The hand-drawn logo and whimsically illustrated squirrel characters differentiate Squirrel Fuel from snack brands that take a more literal approach in their presentation. Enlivening the brand with imaginative flare, the visuals also convey a commitment to hand-crafted goodness.