Oozy Woozy

STUDENT NAME
Kate Gevanthor
PORTFOLIO CLASS
2022
Portfolio Link
PROJECT DESCRIPTION

OozyWoozy Hard Kombucha breaks through the saturated hard kombucha scene with a playful take on their own weirdness. The brand doesn't hide the fact that their product has a relatively high alcohol content, but they celebrate the excitement that can bring to your daily life—while also touting the benefits of the live culture nature of the popular beverage.

With one foot in the aesthetic of the psychedelic '70s, and one foot in the playful naïveté of some of today's graphic design trends, OozyWoozy definitely doesn't take itself too seriously, and encourages you to do the same.

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