Bombon is a subscription for modern and conscious parents looking for an alternative lifestyle to help reduce the waste of the fast-fashion industry for babies by renting clothes instead of buying. Created with the intention to help parents make a sustainable switch, save space in their homes and be kind to the planet. The brand takes a simple, clean and adorable approach to the user experience. Bombon targets middle and upper-class parents looking for a convenient and sustainable option.
To successfully communicate the adorable and soft personality of the brand, I created a custom logo that feels joyful and sweet. The brand uses a delicate and simple palette for a clean and, fresh appeal. The minimalistic but gorgeous images used make the user experience easy to navigate and interact with the app. The priority of the brand is to offer an easy and convenient alternative for users.