This intermediate course covers the application of design principles to the production of logos and marks. Students learn to use type in current marks, create design briefs, and use branding in the development of package designs. Traditional and computer approaches are covered.
Bradford Prairie is an educator, designer, and brand strategist. For over ten years, he has applied his keen eye for detail and aesthetics to a wide variety of digital and print projects. A product of startup culture, his embedded curiosity and spirit of innovation has helped realize the vision of early-stage growth companies. Formerly the Creative Director at Ignyte, his concept-driven process has helped create authentic and emotionally-engaging brands. Open-minded and infinitely curious, thinking is at the heart of everything he does. Bradford is an alumni of San Diego City College and the University of California, Irvine.
Candice López is an educator and design activist who has taught at San Diego City College for over 30 years. Recognized as a national Design Fellow by the American Institute of Graphic Arts she is dedicated to serving a diverse student population. She challenges her students to think about social responsibility, culture, and conceptual communication to develop global competencies and thrive in our increasingly interconnected world. Candice taught design abroad in Italy, Mexico, Spain and Switzerland. She is a founder of the Urban Art Trail project that helped transform inner-city communities and is the subject of an award-winning children’s picture book. A designer and art director at firms like BBDO Los Angeles, she also served as Arts and Culture Chair of San Diego’s Downtown Vision plan.