Sotogawa

STUDENT NAME
Matt Hawes
PORTFOLIO CLASS
2019
Portfolio Link
PROJECT DESCRIPTION

Sotogawa is a Japanese beverage that translates to ‘going outside.’ The amazake beverage, made with fermented rice, koji, is a staple of traditional Japanese beverage ingredients. Sotogawa strives to expand the amazake market to the United States by conveying its relationship to the outdoors, and promoting good health. The target audience is young adults, ages 18-31, who seek alternative drinks that promote activity and strong, healthy living.

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