Grow your understanding and skills by studying and generating letterforms by hand and via computer. Learn essential terminology, type classification and historical background of fonts and families. Focus on type proportion, hierarchy, legibility, composition and structure. Emphasis is placed on the formal aspects of designing with typographic elements and effective visual communication using letterforms. Solve typographic design problems and develop aesthetics.
James Bowman has worked as an Art Director and Designer in various capacities, from agency to in-house, over the past 20 years. He currently maintains a freelance practice doing print and digital work for a select client list. Passionate about education, he began teaching design in 2002. Seeing so many students flourish and succeed ranks among his most rewarding life experiences. James has been an active part of the creative community through volunteer work and as a past member of the AIGA San Diego board of directors. Outside of the office, he enjoys surfing, vintage drums, guitars, Blue Note records, good tea, and Saturday mornings with his wife and daughter.
Donald Gould is an artist, illustrator and designer specializing in product design and development, print design, illustration, branding, photography and video. Raised in Southern California he currently works as lead designer at Knockaround LLC where he creates product design, marketing materials, packaging and advertising. Donald also oversees brand identity and develops new trends and ideas for future campaigns. When he’s not watching Kitsch movies for personal amusement, he works to expand his creative range by experimenting with old-world trades and alternative forms of communication.