Grow your understanding and skills by studying and generating letterforms by hand and via computer. Learn essential terminology, type classification and historical background of fonts and families. Focus on type proportion, hierarchy, legibility, composition and structure. Emphasis is placed on the formal aspects of designing with typographic elements and effective visual communication using letterforms. Solve typographic design problems and develop aesthetics.
After finishing Design School in Munich in 2000, love transplanted Petra from her orderly and rainy home of Germany to laid-back, sunny San Diego. She embraced it wholeheartedly and picked up hiking, surfing, and the American dream, by starting her own design studio LIME+Co in 2004. There she provides brand strategy and communication design to her clients. Petra is actively involved in the design community to teach, lead events, and extending her creative family. Outside of design Petra splits her time between traveling and spending time with her husband and two kids. As an alumni of San Diego City College and SDSU Petra is excited to bring her passion for design and experiences as a creative business woman to the classroom.
Channin Fulton is an artist and designer. After graduating from PLNU with a B.A. in graphic design, she worked in the agency space, where she practiced branding across print and digital media. She has a certification in type design and lettering from Old School New School for Design and Typography in Melbourne, and has served as a volunteer creative for AIGA and other local non-profits. She currently runs a studio specializing in branding, illustration and murals. Channin loves to work with clients and students to conceptualize and create a vibrant purpose and vision. In her spare time, you can find her soaking up rays by the OB pier or heading to LA for an art day.
James Bowman has worked as an Art Director and Designer in various capacities, from agency to in-house, over the past 20 years. He currently maintains a freelance practice doing print and digital work for a select client list. Passionate about education, he began teaching design in 2002. Seeing so many students flourish and succeed ranks among his most rewarding life experiences. James has been an active part of the creative community through volunteer work and as a past member of the AIGA San Diego board of directors. Outside of the office, he enjoys surfing, vintage drums, guitars, Blue Note records, good tea, and Saturday mornings with his wife and daughter.